NON-GRID is a “CREATIVE FARM” that creates new good things. NON-GRID is a “CREATIVE FARM” that creates new good things.

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NON-GRID is a “CREATIVE FARM” that creates, nurtures, and spreads something fresh and good to enrich people’s lives and happiness.
We believe that businesses and society’s issues can serve as clues to seed our bright future.
We take those seeds, pour our seriousness and playfulness, and turn to elegant new ideas that reflect these changing times — sometimes making bold jumps — and launch exciting creativity to the world.

Creative

We provide creative support for businesses ranging from visual design and branding to communication design by fully utilizing digital technologies.

One of our strengths is our deep understanding of clients' business and ability to produce designs that win the users' hearts and reach society. It comes from our experience and know-how in bridging the digital and physical worlds in various fields through both commissioned and in-house projects.

BRAND DESIGN

From business development, rebranding, and digital transformation, to regional co-creation in cities and rural areas, we support holistic brand building, including design, marketing, with our technical expertise to explore various value creation opportunities.

  • Creative direction
  • art direction
  • graphic design
  • visual identity design
  • web design
  • e-commerce site design
  • video production
  • still photography
  • copywriting
  • space design
  • sustainable design
  • management
  • strategic planning
  • concept design
  • product development

COMMUNICATION DESIGN

We provide a one-stop-shop communication service, ranging from strategic planning and design to execution. Our designs and ideas come from 20+ years of experience and the latest digital technologies, manifest in various creative forms.

  • Content planning
  • experience design
  • digital installation
  • web promotion
  • sales promotion
  • application development
  • social media planning

Well-Being of Workers Around the World

WEB  UI/UX  GRAPHIC  

PERSOL HOLDINGS, a general human resources service provider, took a survey to measure the degree of realization of its group vision “Let’s work and laugh,” and NON-GRID created a website to share the results of the study.
We planned, produced, and took part in information design, art direction, and project management.

Infcurion

WEB  UI/UX  MOVIE  PHOTO  

NON-GRID redesigned the website of infcurion, a company that promotes social change through the power of “finance and technology.” We produced and directed the site and provided photos.
In doing so, we revisited the site design from the ground up to better communicate the company’s appeal. It involved rethinking information design to highlight the essence of each business division and service concisely. We also emphasized the corporate statement, the employers’ activities, and the work environment to that end.

GUCCI HANAMI

UI/UX  AR/VR  

Celebrating its 100th anniversary, GUCCI held “GUCCI HANAMI,” an event to light up Tokyo Tower inspired by the Japanese spring tradition of cherry blossom viewing party.
NON-GRID produced, directed, and created a Web AR campaign that celebrates the beginning of a blossoming season with the iconic flowers featured in the GUCCI Spring line blooming in the night sky around Tokyo Tower.

Matsumoto Jujo・ALPS TABLE

VI/CI  INSTALLTION  GRAPHIC  

We produced the family dining room “ALPS TABLE” as a part of the “Matsumoto Jujo” project, an attempt to restore the “Koyanagi” inn and revitalize the Asama Onsen area in Matsumoto City, Nagano Prefecture. We designed the restaurant’s interior and created hands-on content where you can learn about how Nagano’s specialties end up on the dinner table through playing.

Shibuya Startup Support

WEB  UI/UX  VI/CI  

We created the visual identity design, naming, copywriting, information design, and website production for “Shibuya Startup Support,” an official portal site by Shibuya City Office launched in October 2020. It serves to welcome startup entrepreneurs, investors, and ecosystem builders around the world to the city.

Water and Artisans ("Mizu to Takumi")

WEB  UI/UX  VI/CI  MOVIE  PHOTO  

NON-GRID supported the branding of “Mizu to Takumi” Toyama West Tourism Promotion Association, an organization for regional development based on tourism in the western region of Toyama Prefecture. We created the logo, photography, concept video, and website.

Why_?

We engage in various actions under the keyword “Why_?” including our juice brand “Why Juice?” and our commitment to sustainability called “Why SDGs?” The keyword represents our desire to “set a purpose and take responsibility for the goods and experiences we create to build a better future.”
Note: “Why_?®︎” is a registered trademark of NON-GRID.

We engage in various actions under the keyword “Why_?” including our juice brand “Why Juice?” and our commitment to sustainability called “Why SDGs?” The keyword represents our desire to “set a purpose and take responsibility for the goods and experiences we create to build a better future.”
Note: “Why_?®︎” is a registered trademark of NON-GRID.

Why Juice?

We launched “Why Juice?,” a juice brand that solves the dietary balance issue people today face with an “Easy & Fast” approach. NON-GRID created everything from concept to menu development, stores, packaging, and e-commerce. We also engage in OEM, product development with local governments and farmers, and planning and management of nutrition education events.

  • Store sales and operation
  • menu development
  • business development with farmers and suppliers
  • operation design and staff training
  • budgeting and cost control
  • OEM
  • corporate transactions
  • hygiene management

Why SDGs ?

We launched this project in 2019 to develop solutions to social issues and create a positive cycle of environmental conservation and economic activity. We support SDGs-conscious planning, brand development, and management in various areas, including food, lifestyle products, and regional and community development.

  • Solution to food waste
  • zero waste
  • traceability
  • fair trade
  • education
  • support for regional development
  • experience events
  • selection of materials to use
  • product development, etc.